Four questions about science communication

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In the video Four Questions about Scientific Communication, realized by EURAC in collaboration with Observa, four experts in science communication answer four seminal questions about the best way to communicate science to the public.

How should we talk to the public? Should we just relate the facts? Are some topics too difficult? And when are we succesfull? Experts are Steve Miller (University College London), Massimiano Bucchi (University of Trento), Bruce V. Lewenstein (Cornell University) e Jenni Metcalfe (eConnect Communications).