From Science in the Papers to Science in the News
by Carlos Elías Pérez and Jesús Zamora Bonilla 1. Science, Persuasion, and Rhetoric: The Argumentation Model In this article, we argue that the communication of science in mass media operates as a kind of ‘soft’ or ‘lite’ version of scientific papers. Such common occurrences result in a significant misunderstanding of science. In order to explain…